26 November 2015
How To Find Customers For Your Small Business
Perhaps the biggest challenge for new and small businesses is finding and building a reliable customer base. You spend a lot of time perfecting your craft and ensuring that you can offer customers something of real value, but unless you can also find a way to connect to customers, you’ll be left without a reliable income stream.
So let’s look at some of the simplest and most effective ways to find new customers.
Word of mouth
You’re probably already doing this, but it’s worth mentioning because it’s so effective. People are influenced most strongly by people that they trust and believe to be reliable. If you do a great job, and get your previous customers to tell their friends and family, you have a high chance of turning them into a return customer.
Local advertising is good because it’s efficient; you don’t have to waste money or time getting you business to the wrong eyes. It’s also relatively cheap. It’s worth giving a short run a try to see if advertising is effective for you.
If you know somebody looking to make a quick buck, it could be worth you paying them to drop flyers around your neighborhood. The benefit of this tactic is that your customers will end up with you contact details on a physical piece of paper.
Become part of a network
A great way to make use of national marketing is to join a network like Taskforce, which allows you to operate under a larger brand. This means the entire network will build a customer base together, benefiting everyone in the network.
Registering for online directories (often at a cost) allows you pick up customers from an established audience. Online directories are a common place for people to go when looking to hire somebody for work, so they often have very high rates of return when it comes to your marketing spend.
Set up a website
These days, it’s almost a prerequisite to have a website. If people know of you and want to get in touch, most of the time they will use a search engine like Google to search for your website.
Hire somebody to set up a website; even a basic one will allow people to find you if they want to. It will ensure that no opportunities get wasted.
Social media is a tough one and its efficacy usually depends on the kind of business you run. If you have something visual, or work in entertainment, social media may work for you. Most often, social media is not useful for people in the trades and services space, except as a way to keep your brand awareness up.
Sponsor local events.
Local events are always looking for sponsors. Putting in a little bit of cash to help out is a good way to get your name in the mind of locals. You’ll also be dealing with key persuaders within the community, which should help you find customers.
Finding clients takes time, and there are a number of things you can do to make the process faster and more effective. The most important thing is to try some different methods and be attentive to how affective they are. Some will work better than others. Tailor your efforts as you go.